Sid Lee x National Bank

National Bank

Tennis, millennial version.

MASSIVart Installations

Set Design

Art Direction - Consulting - Production

National Bank | MASSIVart - Set Design

The Project

Sid Lee introduced its unique concept for National Bank throughout a unique night rethinking the Rogers Cup sponsorship targeting millennials.

Creating a full universe of the “most mysterious tennis match”, the content had to be as unique as the concept itself!

MASSIVart took care of the content activations by creating a massive collective tennis table, a unique ball pool and live silkscreening all of them in a record time-limit. All of these elements were linked to the main concept and answered the client’s will to illustrate the concept and the bank’s colors.

Photo Credits: MASSIVart - Sid Lee - InfoPresse