Sid Lee x National Bank
Art Direction - Consulting - Production
Sid Lee introduced its unique concept for National Bank throughout a unique night rethinking the Rogers Cup sponsorship targeting millennials.
Creating a full universe of the “most mysterious tennis match”, the content had to be as unique as the concept itself!
MASSIVart took care of the content activations by creating a massive collective tennis table, a unique ball pool and live silkscreening all of them in a record time-limit. All of these elements were linked to the main concept and answered the client’s will to illustrate the concept and the bank’s colors.
Photo Credits: MASSIVart - Sid Lee - InfoPresse