Sid Lee

Blackboard Day

An inspiring environment
for Sid Lee

MASSIVart Events

Art Direction

Space Curation - Art Integration

The Project

Sid Lee’s Blackboard Day tradition is 10+ years old and comes from a simple idea: inviting company artisans and artists from all over the world to draw on the huge spaces spread everywhere in their atelier. The creations are left untouched for several months before being replaced by other work.

For the revamping of their Montreal office, Sid Lee turned to MASSIVart to curate fifteen artists for its Blackboard Day to take it up a notch.

Artists were invited to express themselves on oversized blackboards with chalk as their only tool. Among some of the featured artists were Jason Botkin, Martine Frossard, Audrey Malo, Chris Robertson, Marie Claude Lacroix, Farah Allegue, Mr Plume, Labrona, Produkt, Bonar, Jonathan Robert, Mathieu Connery, Tyler Rauman, Pony, Melissa Del Pinto, Waxhead and Bo Tellier and Troy Lovegates to name a few.

A live performance cinq-a-sept (5@7) was hosted to celebrate all participants where artists were free to create anything they desired and resulted in an evening full of authentic creative exchange and inspiration.

Photo credits : Sid Lee