CBC / Radio-Canada
Brand Activation - Production
CBC has worked with MASSIVart since 2015 on their World Press Photo exhibition which happens in Montreal annually to highlight the platform’s worldwide presence via branded activation booths.
Each year, MASSIVart imagines a new concept and direction to keep the exhibit exciting and fresh. The event showcases the photography from the winners of the most prestigious professional competition in the world. In 2019, 4700 photographers from 129 countries submitted a total of 78 000 images.
During the installation’s term, visitors can discover pictures, videos, exclusive stories and testimonials from globally stationed journalists for a highly engaged, educational and memorable experience.
Photo Credit : MASSIVart - Camille Ropert - Sébastien Roy - Mathieu Catafard/Radio-Canada