CBC / Radio-Canada
Brand Activation - Production
CBC has worked with MASSIVart since 2015 on their World Press Photo exhibition which happens in Montreal annually to highlight the platform’s worldwide presence via branded activation booths.
Each year, MASSIVart imagines a new concept and direction to keep the exhibit exciting and fresh. The 2017 iteration mandated a unique activation to profile the channel’s presence with their new branding “Quoi qu’il arrive.”
With this “whatever happens” theme in mind, we imagined and produced an immersive booth using the satellite trucks coded to broadcast real-time news and information from around the world.
During the installation’s term, over 53,000 visitors discovered pictures, videos, exclusive stories and testimonials from globally stationed journalists for a highly engaged, educational and memorable experience.
Photo Credit : MASSIVart - Camille Ropert - Sébastien Roy