This Is Your Chance to Participate In A Groundbreaking University Study That Examines The ROI Of Creative Placemaking

As announced last fall, MASSIVart is spearheading a game-changing university study that will clearly showcase the ROI of art and creative placemaking.


We have embarked on this study with other leaders of their field of expertise, such as real estate – The Daniels Corporation, design – Entro, and architecture – Lemay. Piloted by Ryerson University’s Creative Industries professor, Louis-Etienne Dubois and his team, the information gathered is sure to be culturally transformative.

At MASSIVart, we believe that creative spaces, cultural programming, and placemaking can create a tangible ROI for brands because it brings people together and builds stronger communities. This study could revolutionize the way we build the cities and buildings of our future, while supporting the artistic community and making art more accessible to everyone and everywhere.


We invite you to take part in this survey that investigates the impact of placemaking (i.e. the process of creating quality places that people want to live, work and play in) in design.

You will be asked to visit and explore a virtual environment and then complete a series of questions online. Your participation is anonymous and involves a one-time session not expected to take more than 10 minutes.

To participate in this exciting opportunity, simply click on the link below:


For additional information, please contact:
Dr. Louis-Etienne Dubois, Associate Professor
School of Creative Industries, Ryerson University
416-979-5000 x 553778

This research study has been reviewed and approved by the Ryerson University Research Ethics Board (REB 2020-503) and is funded by The Daniels Corporation, Entro, Lemay and MASSIVart.


Photo: “The Calling” aka The Sunburst sculpture at the end of Wisconsin Avenue in Milwaukee, by artist Mark di Suvero.