Accenture Fjord Trends Event

The Project

Accenture presented their annual Technology Vision and Fjord Trends reports, which offer a look at what is ahead for the future of business, technology and design. Accenture engaged MASSIVart to conceive an activation that would bring one of the Technology Vision 2020 trends to life – The I in Experience – in order to offer a differentiated experience to event attendees.

We commissioned an augmented reality installation that unveiled 3D animations as participants pointed a camera at the artwork. MASSIVart collaborated with Canadian artist Renée Lamothe (Studio Manege) to design the interactive artwork.

The artist developed an animated tale to illustrate the trend’s key message about the challenges emerging from personal data collection highlighting the complex relationships between companies and consumers.