Fairmont x Ivanhoé Cambridge
Content Creation - Museum Display
Following the redesign of the prestigious Fairmont The Queen Elizabeth hotel where we curated the revamped venue’s art collection, MASSIVart pitched a unique experiential concept for the famous Suite 1742 where John Lennon + Yoko Ono held their iconic Bed-In for Peace in 1969 in collaboration with Sid Lee Architecture.
Preserving the historical movement in the room, we researched, selected, designed and produced various elements for a full and immersive experience. We developed custom legacy pieces, multimedia installations, virtual reality movie, three interactive devices, timely artworks and an archive cabinet wall containing photos, videos and other heirloom items for a full 360 degree throwback of the time in the space.
The experience design concept was so well received that the hotel now sells the room as an exclusive experience for fans/enthusiasts, press and special guests.
Suite 1742: A virtual bed-in for peace. Feel the vibe of this historical movement from John & Yoko's perspective.
3 interactive devices were custom made for the suite Pick up the phone, turn on the television or press the buttons on the tape recorder to discover conversations and images that only the 1742 suite has seen!
Photo Credits: MASSIVart - Joan Athey - Stéphane Bruger
David Connor, directeur
Fairmont Le Reine Elizabeth