Nathon Kong : The MASSIVart Collection
Art Marketing - Curation
Wearable art has become an increasingly popular means to express individuality.
MASSIVart and menswear designer Nathon Kong merged forces to conceive a collection of creative and artistic linings for the brand’s custom suiting.
Working with a variety of emerging local artists, the collection supported these visionary creations while offering an innovative platform for self-expression and uniqueness.
A sampling of artists that contributed to the Nathon Kong custom-made art collection personalized suits included Olivier Bonnard, Botkin & Shantz, Jeremie DB, Marie-Soleil Denault, Doodys, Lucie Leroux, Lea Mercante, Mc Marquis, Sabrina Ratte, Benoit Paillé, Laurence Perreault, and Jeremy Shantz.
A perfect collaboration opportunity for brands looking for unique content and art + culture integration.