NBA x MLSE

NBA x MLSE

MASSIVart slam dunk para la NBA

Experiencias para Marcas y Consumidores

Eventos creativos y producción emergente

Producción Experimental - Instalaciones experimentales e interactivas - Custom Designed Art Installations

NBA x MLSE | MASSIVart - Eventos creativos y producción emergente

El Proyecto

Trabajando en estrecha colaboración con Sid Lee y Maple Leaf Sports and Entertainment (MLSE), MASSIVart fue contratado para participar en la primera fiesta VIP de las Estrellas de la NBA en Canadá, True North.

Como parte de este exclusivo evento de tres días, trabajamos estrechamente con la ilustradora Kellen Hatanaka para crear instalaciones de neón animadas de baloncesto que iluminaran el espacio para entretener y unir a más de 3000 invitados, incluidos los atletas profesionales de la NBA y una lista de celebridades.

Creativamente dirigimos el diseño del evento deportivo destacando la cultura canadiense y obsequiamos a los asistentes clave un par de tennis personalizados diseñadas por artistas participantes.

NBA x MLSE | MASSIVart - Eventos creativos y producción emergente

Trabajamos con la artista Kellen Hatanaka y Neon Family para crear piezas únicas para el evento.

Créditos fotográficos: MASSIVart - Sid Lee

“Las redes de baloncesto de neón son un gran detalle”

Derek Flack

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