Toiletpaper Magazine

Chromatic Festival

Reclaiming urban space through art

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Urban Development Project - Public Art Installation

Toiletpaper Magazine | MASSIVart - Art Consulting Services

The Project

As part of the 10th anniversary of its Chromatic Festival, MASSIVart, in collaboration with Galerie Blanc curator Nicolas Denicourt and the SDC du Village de Montréal, presented the world’s first retrospective of Toiletpaper, a magazine founded by internationally renowned artists Maurizio Cattelan and Pierpaolo Ferrari.

The exhibition is free and open to the public 24/7 until May 2020 at Galerie Blanc in the Village district of Montreal, co-founded by Alexandre Berthiaume and Nicolas Denicourt.

This gallery is an open-air space that never closes, born of the desire to provide a space entirely dedicated to the arts and this, free of charge and accessible at all times. By adapting museum codes to an external environment, they transform the norms of urban spaces. The result is striking and captures the attention of all passers-by, helping to make this public space a place that engages with the local community, art lovers and tourists. The exhibition naturally initiates conversations and has an impact on groups of all ages and demographics fostering unforgettable memories.