On May 26th 1969, John Lennon and Yoko Ono commenced the bed-in for peace movement to speak out against the war by staying in bed for one week at Montreal’s Fairmont The Queen Elizabeth hotel. Our project created a unique interactive experience in the very same room where John and Yoko conducted their legendary bed-in.
The installation was named the grand award winner in the Hospitality category for the 2020 CODAawards, an internationally acclaimed award program celebrating projects that most successfully integrate commissioned art into interior, architectural, or public spaces.
The suite was transformed into a one-of-a-kind museum equipped with three interactive devices, a virtual reality movie, and an interactive file cabinet displaying legacy items including original photos, files, videos and objects. It also contained illustrative elements, accessories and music encapsulating the cultural legacy of John and Yoko, as well as commissioned artwork inspired by their peace message.
The suite’s fame has transcended the hotel industry and it continues to be a must-see location for tourists, fans, influencers, press and shootings, impacting direct sales for the hotel, as well as the overall asset value of Ivanhoe Cambridge. And most of all, the recreation of this historic space continues to highlight the wonderful message of peace that John and Yoko conveyed and that resonates as much today as it did in 1969.
The Architects Foundation, the philanthropic partner of The American Institute of Architects, is the proud owner of the historic Octagon building in Washington D.C. The Foundation aspires to attract, inspire and invest in next-generation design community through scholarships and exhibitions. To fulfill this ambitious mission, the Octagon museum hosts activations to demonstrate the value that architects and architecture bring to culture. Having previously worked with many talented architects, MASSIVart is beyond pleased to be part of this year’s digital exhibition highlighting the design community and their impact on today’s culture.
Huge thank you to the museum of the Architects Foundation for taking the initiative to move this exhibition to the digital arena! MASSIVart cannot wait to explore all the wonderful projects which are sure to inspire many!