Cultural Brand Strategy - Marketing & PR - Custom Made Art Installations & Fabrication
Auberge Resorts Collection, the leading brand of luxury, one-of-a-kind hotels and resorts, and MASSIVart, unveiled a new unique cultural art program featuring a thought-provoking series of artist residencies and immersive installations at six Auberge Resorts Collection properties in the United States and Mexico.
The partnership brings together a group of artists who will create destination-driven immersive art installations inspired by Auberge Resorts Collection’s unique properties. With different themes, these hotels stand out for their decor, atmosphere and aesthetics.
Keeping with enriching each destination’s unique DNA, the work of the participating artists will link to the theme of the hotel in which it takes place and will intrigue with unexpected encounters and eye-catching visuals. By pushing creative boundaries, the installations highlight the aspects of expression known to the world of art and travel.
The first two destination-driven installations have been unveiled at Mayflower Inn & Spa, Auberge Resorts Collection (Washington, Conn.) with artist Marie-Claude Marquis and Commodore Perry Estate, Auberge Resorts Collection (Austin, Texas) with artist Delaney Allen.
Providing guests and locals with new engaging environments and experiences throughout the year, the series will continue to unfold with upcoming installations at Solage, Auberge Resorts Collection (Napa Valley, Calif.), Esperanza, Auberge Resorts Collection and Chileno Bay Resort & Residences, Auberge Resorts Collection (Los Cabos, Mexico) and Madeline Hotel & Residences, Auberge Resorts Collection (Telluride, Colo.).
“A part of Auberge Resorts Collection’s foundation is its point of view on relevant design and culture. These artists are conjuring up installations that react directly with the design and environment of our properties, creating living works that engage guests and often include integral experiences,” said Kemper Hyers, chief creative officer, Auberge Resorts Collection. “That nexus of art, design and specific location adds a rich layer of conversation and enrichment for guests as they travel with us.”