Chromatic Festival
Reclaiming urban space
through art
Urban Development Project - Public Art Installation
For the 10th anniversary of the Chromatic Festival, MASSIVart collaborated with curator Nicolas Denicourt from Galerie Blanc and the SDC du Village de Montréal to present the world’s first retrospective of Toiletpaper, a daring magazine founded by renowned artists Maurizio Cattelan and Pierpaolo Ferrari. The exhibition was accessible 24/7 until May 2020 at Galerie Blanc, an innovative open-air gallery co-founded by Alexandre Berthiaume and Nicolas Denicourt.
This initiative breathed new life into an underutilized urban space, transforming it into a vibrant cultural hub that engaged both the local community and visitors. By reimagining public spaces as venues for art, Galerie Blanc not only fostered creativity but also enhanced the safety of the area. The constant presence of art and visitors contributed to a sense of vitality, promoting a welcoming atmosphere.
The Toiletpaper exhibition captivated passers-by, sparking conversations among residents, art enthusiasts, and tourists alike. This public art initiative created unforgettable experiences and strengthened community bonds across diverse demographics, highlighting the essential role of art in enriching everyday life.
