DYNAMITE Flagship Store at ROYALMOUNT

DYNAMITE, a fashion brand renowned for its creativity and innovation, has unveiled its new 8,000 sq. ft. flagship store at ROYALMOUNT, a visionary development and Canada’s largest LEED Gold retail project. This flagship store redefines the shopping experience by blending contemporary fashion with immersive artistic scenography, setting a new standard for customer engagement in retail.
 

A Collaborative Vision with MASSIVart

 
DYNAMITE partnered with MASSIVart to bring their creative vision to life. We curated and produced a captivating digital installation by artist Bérénice Golmann, transforming the space into a gallery-like environment that enhances the customer journey and strengthens their connection to the brand.
 

Future/Nature: An Artistic Masterpiece

 
At the heart of the store’s design is Golmann’s Future/Nature, a fluid, abstract digital artwork that immerses visitors in the ever-changing beauty of nature. Water, light, cells, and matter blend in a surreal narrative that invites curiosity and wonder. Displayed on a curved 28.3 ft. x 11 ft. LED screen, this piece complements the store’s architectural flow, guiding visitors through a seamless experience where art and fashion converge, leaving a lasting impression.
 

Elevating the Experience

 
The store’s architecture, combined with Golmann’s art, transform the space into a dream-like destination, where time feels suspended, and every element inspires. From the grand arches at the entrance to the use of timeless materials like brass and stone, the store invites exploration and discovery. Thoughtfully designed intimate fitting rooms and curated displays create an atmosphere that feels both luxurious and personal.

This retail experience goes beyond shopping—it’s about crafting an emotional connection with the brand. The ROYALMOUNT flagship exemplifies how the integration of art, design, and technology can create an engaging retail environment that stands out. By investing in artistic experiences, brands can elevate their presence, build deeper customer loyalty, and set new benchmarks for innovation in retail.

Discover MASSIVart’s extensive work for Carbonleo on the ROYALMOUNT placemaking and public art strategy here.