Oversized Jewels on Display at ROYALMOUNT

A non-traditional holiday installation that evokes childhood nostalgia and captivates the imagination.

A 14 ft by 9 ft glimmering diamond, a cascading pearl necklace, and suspended gold chain links that appear to be floating beneath a long skylight are just a few of the larger-than-life-sized art pieces on display at ROYALMOUNT this holiday season.

“Our client wanted a holiday décor program that was not traditional. They wanted something that they have never seen before, that would also evoke feelings of the holidays without relying on traditional elements like red and green,” says Claire Tousignant, Managing Partner at MASSIVart.

Taking inspiration from childhood memories of dressing up for special occasions and that feeling you get when you open an ornate jewellery box and discover treasures, MASSIVart envisioned a holiday décor installation consisting of oversized gold jewels throughout the property.

Designed and Produced by MASSIVart

“The whole idea for ROYALMOUNT is that luxury is in the experience and should be accessible to everyone and not only based on the clothing and accessories that you shop for. That was the thinking that inspired us to create oversized jewellery pieces, so that everyone who comes to ROYALMOUNT can feel like they are entering a playful jewellery box, encountering and imagining their own luxurious and unique pieces,” says Tousignant.

Designed and Produced by MASSIVart

Overseeing every detail from concept to installation, MASSIVart worked with local Montreal and U.S. fabrication studios to ensure the giant, jewellery-inspired art pieces were strategically aligned with the vision. While they add elements of glitter and glamour for the holidays, each of the four individual pieces was designed to be placed at different heights and viewing levels inside and outside the shopping centre. This was done to ensure each jewel had its own unique space and moment to shine and did not compete with other permanent installations from ROYALMOUNT’s extensive public art program.

As a strategic partner with real estate developer Carbonleo, MASSIVart helped build the brand and identity of ROYALMOUNT, a new world-class 800,000 sq. ft. mixed-use development in midtown Montreal. To learn more about MASSIVart’s public art and creative placemaking strategy for this new premier shopping and dining destination, visit our project page.