Our Founder Philippe Demers to speak at CODAsummit 2021 - One of the most important public art conferences in the US

MASSIVart is pleased to participate in this year’s CODAsummit as Philippe Demers, Founding Partner and Global Creative Director, who is hosting a session about the ROI of Placemaking with Louis-Etienne Dubois, Associate Professor, Creative Industries at Ryerson University.


The ROI of Placemaking

On November 12, from 1:00 pm – 1:45 pm (MST), Philippe Demers and Louis-Etienne Dubois will present an exclusive look at the preliminary results of the groundbreaking research study we are involved in.

Piloted by Ryerson University’s Creative Industries professor, Louis-Etienne Dubois and his team, the study’s framework intends to give us some much-needed quantitative analysis on the many benefits of placemaking. Dubois explains: “together, these metrics will generate an original dashboard that stakeholders can use to discuss, assess, and communicate the economic, social and aesthetic value of placemaking in the planning and evaluation of projects.”

Over the years, the art industry and its clients have come to realize that creative placemaking is beneficial to increase traffic, transform spaces and enhance events by creating memorable experiences.

Cultural programming and the inclusion of art in architecture, real estate and design, and many other alternative areas can transform the sense of community and belonging, and contribute to the collective well-being. Art helps to convey the character of a place, its value, culture, identity, and narrative.

Until now, clear evidence to support those claims has been missing, making it difficult to come up with a compelling business case and because of that, the lack of evidence can get in the way of projects’ approvals.

To solve this issue, MASSIVart, embarked on a study along with other organizations who are experts in their field of expertise (The Daniels Corporation – real estate, Entro – design, and Lemay – architecture) and who share an understanding of placemaking’s positive impact and of the lack of sound empirical evidence.


CODAsummit 2021

CODAworx is partnering with Scottsdale Public Art, a division of Scottsdale Arts, to produce this year’s CODAsummit from November 10-12 in Scottsdale, Arizona. This inspirational event will be both physical and virtual, using the latest technology to bring people together in person as well as online.

CODAsummit is the only conference focused on the innovative ways creative professionals are incorporating technology to create art installations that are changing the ways we experience our environments.

Stay tuned for news to come for the official launch of the full results. Until then:

Register for the CODAsummit