Alt Hotel x Jason Cantoro
Art Consulting Services - Cultural Brand Strategy - Art Masterplanning
Canadian hotelier, Groupe Germain Hotels, has sought the expertise of MASSIVart to develop a unique and authentic collection of art pieces that represent the aesthetic of the Alt banner. In order to create personalized works of art, the MASSIVart team designed an artistic residency in collaboration with Jason Cantoro. Upon immersing himself in the hotel’s sleek urban atmosphere, the artist was immediately inspired and worked to create pieces that would reflect these spaces. Cantoro has brought to life exclusive art which perfectly complements the Alt Hotel Ottawa’s urban design, while delicately emphasizing Canada’s heritage- a nod to the national capital where the hotel is located.
Artist residency programs exist to offer creatives the opportunity for a time and space away from their usual environments. This time allows for the exploration, immersion, and exchange needed for the conception of artistic projects.
Not only did the artist residency program conceived by MASSIVart resulted in creating artwork for the hotel, but it also contributed to bridge mechanisms between the arts and hospitality sectors. This residency resulted in a fine selection of artwork directly inspired by the location.
Photo Credits: MASSIVart - Alt Hotel Ottawa