Accenture x MASSIVart

An augmented reality experience as a holiday gift from an innovative company

Entering the Accenture universe by honouring the Mexican cultural heritage in a creative and engaging way

Brand Experiences

Creative Consulting

Augmented reality experience - Digital experience

An augmented reality experience as a holiday gift from an innovative company | MASSIVart - Creative Consulting

Global consulting company Accenture’s purpose is to deliver on the promise of technology and human ingenuity, transforming large companies and governments by responsibly using the potential of new technologies.

For the Holiday season, the technology-oriented company wanted to send something special as a gift to their clients and collaborators, in line with their mission. Thus, their Mexican headquarters collaborated with MASSIVart to help find a different and special kind of gift.

Our creative team proposed an augmented reality experience that demonstrates the positive impact of Accenture that highlights its partners in Mexico while honouring Mexican cultural heritage in a creative and engaging way.

In collaboration with 3D artist and illustrator Francisco Cortés and AR experts Inmersys Studio, we imagined a gift where clients are able to enter the Accenture universe and see their surroundings transform and come alive.

Cortés combines his background in industrial design with his passion for illustration in a geometric-poetic aesthetic with touches of minimalism. He plays with shapes and colours, mundane products, and whimsical castles. His 3D illustrations are unexpected and meditative, playful and personal.

This talented artist has created a unique and visually striking world for Accenture, that people can see in their own environment thanks to the AR experience developed by Inmersys Studio, with graphic elements that pay tribute to Mexican culture.