Hullmark’s Emotophone

Sid Lee Toronto & Hullmark

A unique custom built interactive installation

Real Estate Architecture & Design Services

Public Art Installations

Strategy, Site Analysis & Masterplanning - Large Scale Art Installations - Urban Development Projects

Hullmark’s Emotophone | MASSIVart - Public Art Installations

The Project

Sid Lee Toronto approached MASSIVart to imagine, plan and execute a creative community engagement project for Hullmark, a real estate investment and development firm that is committed to shaping a vibrant and transforming urban Toronto.

The result was an interactive art installation that aimed to inspire love and human connection in the Ossington area. The “Emotophone” at 50 Ossington encourages passersby to fall in love (again) using a famous questionnaire by psychologist Arthur Aron by talking through long twisted pipes while answering questions proven to foster a quick connection between strangers.

Working in partnership with the Ossington BIA – local shops, cafes, and restaurants joined in on the action offering patrons limited time deals and special offers.

This public art initiative is a modern-day cups and string for a game of telephone to get to know a stranger and brings more art and culture to the city of Toronto in a vibrant and unexpected form.

Click here to see more.

Hullmark’s Emotophone vidéo | MASSIVart - Public Art Installations

Bouton play | MASSIVart - Public Art Installations

Hullmark’s Emotophone | MASSIVart - Public Art Installations

Photo credits: MASSIVart - Sid Lee

“We love working with MASSIVart - they are passionately talented and hustle to push visionary boundaries that makes their work shine. They are one step ahead and in-the-know of all current creative trends and cultural happenings which often puts a unique spin on and enhances our client projects.”

Kris Manchester, Global Executive Creative Director

SID LEE

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