A unifying cultural program for more authentic connections with the community

Arts Brookfield

An impactful temporary art installation to magnify and drive traffic to two of Brookfield Properties’ NYC iconic destinations

Public Art Consulting

Art Integration

Art Curation - Artist Management - Production Management

A unifying cultural program for more authentic connections with the community | MASSIVart - Art Integration

Brookfield Properties develops and operates real estate investments on behalf of Brookfield Asset Management — one of the largest alternative asset managers in the world. Arts Brookfield is the company’s cultural initiative, which supports innovation in music, dance, theatre, film, and visual art through free art exhibitions and cultural experiences across their properties, creating vibrant and valued environments for the people who work and live there every day.

​​Brookfield Properties was looking to install a new piece of public art in the central plaza of its new, mixed-use development in New York City, Manhattan West. The work would then be reprogrammed for a second location, a waterfront plaza located at Brookfield Place in Lower Manhattan.

Seeking to enhance the cultural ambiance of its new mixed-use development, Manhattan West, and the waterfront plaza at Brookfield Place in Lower Manhattan, Brookfield Properties sought the expertise of MASSIVart‘s team of public art consultants. Their mission was twofold: to select a captivating art installation and to engage with local communities, ultimately driving traffic to the properties and fostering a sense of connection among visitors.

Hymn to the Big Wheel by UK artist Liz West was chosen to meet these goals. The immersive sculptural work explores the illusion and physicality of colour and natural light in space. Consisting of a multi-coloured octagon nestled within a larger octagonal shape, this work encourages the viewer to reposition and align themselves to differing colorways to see a changing scope of colours mixing before their eyes.

Hymn to the Big Wheel will be on view at Manhattan West Plaza from August 11-September 5, 2022 and Brookfield Place Waterfront Plaza from September 9-25, 2022.

MASSIVart is proud to have contributed to the temporary transformation of these two places, creating distinctive moments and engaging with the communities of two New York properties. The unifying cultural program will result in stronger and more authentic connections with the destinations’ audiences.

Learn more about the project:
Interview with Brookfield Properties
Interview with artist Liz West

A unifying cultural program for more authentic connections with the community | MASSIVart - Art Integration
A unifying cultural program for more authentic connections with the community | MASSIVart - Art Integration

Photos by Jakob Dahlin

"We’ve seen substantial marketing success with our engaging and photogenic visual art. Almost 60% of the visitors who pass through our properties have mentioned they find out about NYC events and installations through social media and word of mouth. Most people won’t be able to pass by West’s artwork without taking a picture and sharing it with their friends, family, colleagues, or followers on social media."

Elysa Marden, Senior Vice President, Arts Brookfield for Brookfield Properties

"Evoking an amusement park Tilt-A-Whirl with its shape and colors like a pack of Crayola crayons, the piece dazzles among the neighborhood’s glass skyscrapers. It beckons visitors to walk through the installation and think about the illusion and physicality of color and natural light in space."

Time Out

"At Brookfield Properties, we strive to make our spaces more than just a place one works or lives, and we see public art as an important amenity for our tenants, residents, and the communities in which we operate. Public art can change the perception of the architecture, enabling people to experience our spaces in a new way. It can inspire and educate residents, tenants, and visitors. It also creates a reason for people to congregate, socialize, and come together."

Elysa Marden, Senior Vice President, Arts Brookfield for Brookfield Properties

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