C2MTL x Chromatic
Art Direction - Production - Art Marketing
C2 Montréal is about experiencing the unexpected, taking a step back, recharging and leaving any comfort zones. This three-day event brings together visionaries and forward-thinkers from around the world to explore the relationship between commerce and creativity, and its potential to redefine business. The unique conference is a highly engaging activity that aims to transform the way people and business’ interact.
MASSIVart has been collaborating with C2MTL since 2014 on a variety of event programming and activations, bringing forth innovative concepts and ideas each year.
We deliver awe-inspiring onsite interactive installations, art exhibits, and other art-driven experiences for the venue’s common areas for all attendee senses to be activated. For example, one year, we invited contemporary artist, Philippe Blanchard, to design one of the circuit spaces for a unique immersive activation that plunged participants into an artistic universe.
Additionally, the C2MTL community of international guests are invited to venture through MASSIVart’s annual festival, CHROMATIC, offering attendees a complete art and culture indulgence while in town.
Photo Credits: Bruno Destombes