NBA x MLSE
Art Direction - Production
Working in close conjunction with Sid Lee and Maple Leaf Sports and Entertainment (MLSE), MASSIVart was hired to participate in Canada’s first NBA All-Star VIP party, True North.
As part of this exclusive three-day event, we worked closely with illustrator Kellen Hatanaka to create basketball animated neon installations that lit up the space to entertain and unite over 3000 guests, including NBA pro-athletes and many A-list celebrities.
We creative directed the sports event design highlighting Canadian culture and sent key attendees away with personalized sneakers custom designed by participating artists.