GROWING FREEDOM – The art of John and Yoko

Yoko Ono: GROWING FREEDOM, curated by Cheryl Sim and Gunnar B. Kvaran, was presented at the Fondation Phi pour l’art contemporain in 2019. The exhibition, which consisted of two parts, highlighted the cornerstones of Yoko Ono‘s work: action, participation, and imagination, as well as the artistic work of John Lennon and Yoko Ono for peace.

MASSIVart collaborated with the foundation on the second part of the exhibition, GROWING FREEDOM – The art of John and Yoko. The challenge was to create an immersive experience offering engaging content, while highlighting this emblematic couple and their achievements.

For this project, we started with an in-depth research phase of archives and content which then led to the acquisition of their rights. Moreover, we designed a custom-made interactive archive cabinet, listening benches with an integrated audio system and display cases for vinyl.

Our approach for the design of this exhibition has allowed us to enhance the archives and cultural heritage of John Lennon and Yoko Ono while offering a unique and immersive interactive experience.

With limited space and a multitude of content to present, the MASSIVart team found creative solutions to highlight audio and visual content, creating a minimalist and contemporary scenography with a strong impact.