Fondation Phi pour l'art contemporain

Yoko Ono: Growing Freedom

An exhibition to celebrate Yoko Ono & John Lennon

MASSIVart Installations

Exhibition Design

Museography - Art Direction - Art Consulting

Yoko Ono: Growing Freedom | MASSIVart - Exhibition Design

The Project

The exhibition Yoko Ono: Growing Freedom, presented at the Fondation Phi pour l’art contemporain from April 25 to September 15, 2019, highlights the cornerstones of Yoko Ono’s work: action, participation and imagination, as well as the artistic work of John Lennon and Yoko Ono for peace. Our challenge: create an immersive experience that offers engaging content, while highlighting this emblematic couple and their achievements.

For this project, we started with an in-depth research phase of archives and content which then led to their rights acquisition. Moreover, we designed a custom-made interactive archive cabinet, listening benches with integrated audio system and display cases for vinyl.

Our approach for the design of this exhibition has allowed us to enhance the archives and cultural heritage of John Lennon and Yoko Ono while offering a unique and immersive interactive experience. With a limited space and a multitude of content to present, the MASSIVart team found creative solutions to highlight audio and visual content, creating a minimalist and contemporary scenography with a strong impact.

Photo Credits: Camille Ropert - Fondation Phi pour l'art contemporain