An exciting new study from The Creative School at Toronto Metropolitan University, The Daniels Corporation, Lemay, Entro and MASSIVart proves return on investment for placemaking interventions.
The study showed the following results:
The study presented 598 participants with office spaces, outdoor courtyards, lobbies, and transit stations to measure the difference in responsiveness to locations with and without placemaking interventions.
The potential benefits of these findings are extensive and include possibilities such as increased sales, productive use of space, and potential social and environmental benefits. Not only that, but more word-of-mouth recommendations can result in increased traffic and the observed increase in self-congruity and positive perceptions can lead to a stronger connection between individuals and the environment.
To learn more about the study and the positive ROI of placemaking, read the manifesto here.