A bespoke event to support Tourisme Montréal's new marketing campaign in Mexico City

Montreal Experience Event

Creativity and experiences were the buzzwords of this select Montreal house party

Brand Experiences

Creative Events & Pop-up Production

Brand Activations Services - Experiential & Interactive Installations

Montreal Experience Event | MASSIVart - Creative Events & Pop-up Production

The Project

In 2020, Tourisme Montreal wants to interest more Mexican travelers to chose the iconic Canadian city with a powerful new campaign: Inspírate Sin Límites. MASSIVart coincidentally, opened its first Mexican office in 2019 with the former Executive Chairman of Publicis Latin America, Alejandro Cardoso, as its new Global CEO.

Together, Tourisme Montreal and MASSIVart united their desire to foster new relationships between Mexico & Montreal by creating a buzz-generating event that promoted Montreal as a must-go travel destination.

The result: an inspirational event with a global impact for Tourisme Montreal to position Montreal as the best travel destination and international business partner. MASSIVart took care of everything, from ideation to production: scenography, food & beverage, music performances, live serigraphy, and a MUTEK light installation. We conceived an event that was a great opportunity for Tourisme Montreal and its partners to showcase what Montreal has to offer. The event acted as a catalyst for new economic connections and played a key role in Tourisme Montreal‘s new communication and marketing strategy.

Thanks to key partnerships with Montreal organizations like MUTEK, and Music is My Sanctuary, we’ve brought a piece of Montreal to Mexico as a sample of what the city has to offer with a buzz-worthy event. The house party was made for an exclusive selection of guests, in order to foster new relationships between the two countries and draw more tourism and business relationships for event partners.