Creative Placemaking - Production Management
MASSIVart recently collaborated with artist Laurence Philomène on a unique sculptural installation which helped foster a sense of community across Montreal neighborhoods through the inclusion of a unique digital, interactive component. It is from this idea that was born The Essentials project for the City of Montreal’s safe active transportation circuits.
Inspired by this sense of achieving a creative connection, The Essentials was an installation of eight interactive sculptures linked to a series of photo portraits celebrating 8 local essential workers.
The colourful and playful nature of the installation invites the public to interact with the artwork and discover each photographic portrait and the story behind each essential worker’s life through a QR code and specially designed online platform.
While artistically displaying the diversity of the neighborhood and the people who live there, this celebration of the neighbourhood’s essential workers also acts to mitigate the fear of our neighbours in the context of the COVID pandemic. The portraits also explore the premise of who is essential and makes us reflect on the crucial, varied roles we all play in our communities.
For MASSIVart, it was an essential opportunity to make art more present and accessible while supporting an artist who fosters critical conversations via their images. The project allowed the mission and values of MASSIVart to also come together through the contribution of their extensive knowledge in creating memorable, community powered experiences through art.
Discover the other participants on les-essentiels.co
Participants photos by Laurence Philomène
Art installation photos by François Ollivier
Project funded through the Montreal Cultural Development Agreement and the Réflexe Montreal Agreement between the City of Montreal and the Government of Quebec.