We enhance the guest experience
with customized art, design and creative programming.
Hotels today are more than just generic buildings with rooms and beds and consumers standards are higher than ever.
To sustain growth hoteliers are thinking even further outside the frame, incorporating art and cultural experiences in the most unexpected of ways and challenging guests to think more deeply about their experience. Our approach extends beyond traditional art curation to custom installations, innovative art integration and year-long cultural programming.
Cultural brand strategies
Art curation & collections
Public space design
Custom made art installations & fabrication
Photo Credit: Alexandre Berthiaume - Futil Design - Typospective A1 // Curated by MASSIVart for Fairmont The Queen Elizabeth
Hotels & Hospitality
We conceive creative destinations
that bring people together.
Our societal values are shifting to place importance on experiences over things. Today’s consumer doesn’t go to a retail store for the convenience; they go for an experience.
To remain relevant, brick-and-mortar retailers need to create inventive ways to engage and provide a creative environment for shoppers. At MASSIVart we help our clients drive consumer traffic to their locations through art driven experiences.
Strategic design & cultural programming
Consumer events and activations
Creative window display design
Pop Up design and production
Custom temporary installations
Photo Credit: RIVER, 2018 - Daniel Iregui (iregular.io) // Curated by MASSIVart for Desjardins
Real Estate Architecture
& Design Services
We transform spaces with
the integration of art & culture.
At a time of near-constant residential and office development, new projects must go above and beyond to stand out.
People have higher standards for design integration into their daily lives and want to live and work in ecosystems designed to enhance their overall lifestyle. Adding art to a building needs to go beyond curating a photography display in a lobby— successful developers are incorporating art and design into all stages of their projects. We assist our clients in raising this bar, through the integration of art and culture into every facet of a building. Our team works through the development process from ideation to fabrication, and continues through ongoing cultural programming, transforming the way their business operates.
Public art installations
Art collections & curation
Public space design
Commissioned art pieces
Showroom design & experience
Construction site enhancement and activations
Photo Credit: Drift Glow, 2017 - Paul Hardy // Curated by MASSIVart for Fairmont The Queen Elizabeth
Brand & Consumer
We create memorable moments
& events with art.
With more touchpoints happening online between a brand and a consumer, it is becoming increasingly difficult to create meaningful and lasting connections.
Brand loyalty comes from an emotional connection and incorporating art enables the public to relate to the brand, generating an authentic and enduring relationship. As an art and creative agency, MASSIVart works with Advertising, Marketing, PR, Experiential agencies and consumer brands to enhance their advertising and marketing campaigns and bring brands to life through art and cultural programming.
Custom designed art installations
Experiential and interactive installations
Creative events and pop up production
Brand and sponsorship activations
Artist collaborations, sourcing and management
We create engaging and
unconventional exhibition design.
Museums and cultural exhibits are important societal reflections and often communicate complex subject matters with an abundance of archival materials. It is important to implement the right techniques to create an engaging exhibit that clearly communicates the narrative.
We work with museums and cultural institutions using a modern and unconventional approach to create exhibits with interactive and engaging content and design. Our team of designers and producers provide an end-to-end solution that includes: planning, research, writing, design, fabrication and installation of two and three-dimensional spaces of all types.
Permanent, temporary and touring exhibitions
Exhibition conception and design
Production and assembly
Interactive device fabrication
Manifest and exhibition signage
Photo Credit: Flesh Nest installation - Andrew Thomas Huang // Chromatic Festival 2018, organized by MASSIVart