NBA x MLSE

NBA & MLSE

MASSIVart slam dunk for the NBA

Brand & Consumer Experiences

Creative Events & Pop-up Production

Experiential Production - Experiential & Interactive Installations - Custom Designed Art Installations

NBA x MLSE | MASSIVart - Creative Events & Pop-up Production

The Project

Working in close conjunction with Sid Lee and Maple Leaf Sports and Entertainment (MLSE), MASSIVart was hired to participate in Canada’s first NBA All-Star VIP party, True North.

As part of this exclusive three-day event, we worked closely with illustrator Kellen Hatanaka to create basketball animated neon installations that lit up the space to entertain and unite over 3000 guests, including NBA pro-athletes and many A-list celebrities.

We creative directed the sports event design highlighting Canadian culture and sent key attendees away with personalized sneakers custom-designed by participating artists.

NBA x MLSE | MASSIVart - Creative Events & Pop-up Production

We worked with artist Kellen Hatanaka & Neon Family to create unique pieces for the event

Photo Credits : MASSIVart - Sid Lee

''The neon basketball nets are a very nice touch.''

Derek Flack

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