Chamber of Commerce of Metropolitan Montreal (CCMM)
Art Curation - Community Engagement - Production Management
MASSIVart, in collaboration with Chromatic Festival, Sid Lee Architecture and Nicolas Grenier, created the Prémonitions exhibition at Place Ville Marie (PVM), a transformative force breathing new life into the downtown core of Montreal. Prémonitions is part of the “I love working downtown” initiative spearheaded by the Chambre de Commerce du Montréal Métropolitain (CCMM) with support from the Ministry of Economy, Innovation and Energy, and is hosted at the Nouveau Centre by Ivanhoé Cambridge. The exhibition merges art, technology, and community engagement, offering visitors an immersive and thought-provoking experience. Becoming a cultural hub, captivating audiences and redefining the downtown Montreal experience, Prémonitions was designed and produced by MASSIVart in collaboration with artist Nicolas Grenier, to deliver an innovative art-driven experience for the public.
In its first edition, Prémonitions invites visitors of all backgrounds to venture into a realm where over twenty visionary artists reimagine the impact of technology, particularly artificial intelligence, and its profound impact on culture. The exhibition’s first part unfolds as a captivating video program showcasing the works of local and international artists. Through a fusion of classical cinematography, datamoshing, 3D modelling, virtual environment captures, and audio soundscapes, each artist creates a unique exploration of the exhibition’s theme. This immersive and scenographic experience sparks contemplation, urging viewers to ponder the implications of technology on society and the human experience.
In the second edition of Prémonitions lies an immersive artwork crafted by artist Nicolas Grenier. Inspired by the intricate relationship between humans and technology, Grenier invites visitors to engage in a meditative interaction with embodied artificial intelligence. Upon entering the transformed exhibition space, visitors are enveloped by a vibrant and colourful environment. Here, they have the opportunity to encounter the most advanced form of AI in a tangible and introspective manner. This encounter serves as a catalyst for exploring the growing ambiguity surrounding our relationship with technology, provoking reflection and dialogue.
Prémonitions is not just an artistic endeavour; it is also a pivotal component of the “I love working downtown” initiative spearheaded by CCMM. This initiative aims to invigorate the downtown core of Montreal, rekindling its vibrancy and engaging the community. By hosting the exhibition at Place Ville Marie’s Galerie PVM, Prémonitions plays an important role in revitalizing the downtown area and offering an integrated cultural experience to both Montreal residents and visitors. Through its multidimensional capsule, the exhibition seamlessly merges art, technology, and community, igniting conversations and inspiring visitors to contemplate the future.
Prémonitions contributes to the redefinition of our downtown experience, positioning it as a hub of artistic exploration and technological innovation. With this project, MASSIVart proposes new avenues to reflect on placemaking and place branding. Prémonitions serves as a testament to the power of art in transforming and revitalizing urban spaces through innovative solutions.
Photos by Guy L'heureux & Mike Patten