Jones Lang LaSalle
Art Production - Pop-Up Activation - Project Management
JLL and MASSIVart have joined forces to activate Vancouver’s Metropolis At Metrotown Plaza during the Summer of 2023 by infusing it with vibrant colours, playful furniture, and a lively atmosphere. MASSIVart has conceptualized the project and taken charge of curation, production, and artist management.
The goals were to activate the plaza, fill it with vibrant colours, engage the community, foster interaction, and meet the business objectives of British Columbia’s largest shopping centre, including boosting foot traffic and increasing dwell time.
Thanks to artists Trevor Wheatley‘s and Cosmo Dean of Top Top Projects’ direct painting on the floor and modules, the area has transformed into a bustling gathering point and a destination in its own right. The project incorporates creative furniture and ground treatments, making it visible even from Vancouver’s SkyTrain and adding a playful and friendly touch to the Summer atmosphere.
Curated specifically for this project are Canadian artists Trevor Wheatley and Cosmo Dean. Their work primarily focuses on typography and the history of public art as experienced by individuals on the streets. The artists have worked on individual modules, connecting the sculptural components to the ground and creating a large, dynamic footprint outside the mall. The installation includes four structures, all between 8-10 feet in length, with three steps on each for people to sit on. The painting serves as a unifying element, symbolizing a sense of togetherness.
Through this collaboration between JLL, artists Trevor Wheatley and Cosmo Dean, and MASSIVart, the project exemplifies how public art can significantly impact communities and achieve business objectives. By infusing vibrant artistic elements into the Metropolis At Metrotown Plaza, we fostered a sense of vitality and creativity, creating an inviting atmosphere that attracts and engages people, leading to increased foot traffic and longer dwell times.
Photos by Lucas Inacio